BellSouth, Target Stores and the NAACP

The NAACP recently scored Target Stores very low on its annual corporate report card. In fact the group has asked blacks not to shop or support Target in the marketplace. In turn it rated BellSouth very high among telecommunications companies working with the black community. This is a joke, right?

The Red Queen shook her head, "You may call it 'nonsense' if you like," she said, "but I'VE heard nonsense, compared with which that would be as sensible as a dictionary!"
Lewis Carroll, Through the Looking Glass

Recently BellSouth has sent out thousands of "come back to BellSouth for service" offers, which include as an incentive a gift card to none other than, Target Stores. I guess their mantra is "if we can’t abuse you Target will".

Truly it is only in a country so accustomed to racism that BellSouth could ever be considered supportive. Reminds me of, "I’ve seen hills compared to which this hill would be a valley"-apologies to Lewis Carroll; Or in this case I’ve seen racism compared to which this racism is considered affirmative action. Yes boy you will get your turn, after the white lady and the white man, and those 100 little white children, well maybe you will get your turn.

I wonder-- how many blacks will "come back to the New BellSouth", putting the Old South back into the Bell to receive this incentive? I wonder when BellSouth, now that it has received its good rating from the NAACP, will endorse other corporations the NAACP rated poorly? How many poorly rated companies will BellSouth endorse in this way? It’s patronizing to both its customers and the NAACP. It's insulting to everyone. But of course BellSouth cares?




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