My StumbleUpon Page
Obama Inauguration To Be Seen In 27 U.S. Theaters
Tuesday, January 13th, 2009 @ 11:08 am | Business, Communications
According to reports from New York City President-elect Barack Obama is on his way to the big screen, thanks to a deal between MSNBC and Screenvision that will put the news channel’s inaugural coverage in 27 theaters around the country.
Free tickets are being handed out via MSNBC.com to see the inauguration and parade from 11 a.m.-3:30 p.m. ET at the 27 theaters run by 11 exhibitor partners in 21 markets. Midday Tuesday isn’t necessarily a big movie time, so it helps to fill the theater — and boost popcorn and soda sales — at a time when it’s not usually busy.Screenvision was approached by MSNBC last year about carrying the coverage in some of the same theaters that take Screenvision’s preroll video, executive vp exhibitor relations Darryl Schaffer said. Since August 2007, Screenvision has had an alternative programming division that has exhibited New York Mets baseball games, operas and other events live via movie theaters. Schaffer said that Screenvision had the capability to do as many as 200 locations, though MSNBC was looking for a smaller event than that.
We say wait just a minute MSNBC this is a monumental event in American history. There is technology to support nearly ten times the number of theaters reserved but “MSNBC was looking for a smaller event”! If this is true we think someone over at MSNBC dropped the ball.
We want our inauguration in as many outlets as possible!
Recently
Leave a Reply
You must be logged in to post a comment.